PROCESS & OUTCOMES
The calming, simplified colour palette reflects the easy-going spirit of the brand, providing the right environment for the minimalistic illustrations & 35mm film photography. The mix of Editorial New & Helvetica creates a typeface blend that positions SUNSEEKERS in the midst of a contemporary and vintage style where it aims to be progressive all the while creating a sense of approachability & nostalgia.
The outcomes include a series of illustrations representing the relaxed aspect of the brand, a bank of imagery, printed editorial material that dives deeper into the brand's psychology & a variety of t-shirts.
SUNSEEKERS (cercatori di sole) is an open-ended brand exploration that celebrates creative freedom, open-mindedness & the continuous seek for growth. The brand embraces a very limited set of guidelines & no particular objective, celebrating the work of the community that it creates.