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The calming, simplified colour palette reflects the easy-going spirit of the brand, providing the right environment for the minimalistic illustrations & 35mm film photography. The mix of Editorial New & Helvetica creates a typeface blend that positions SUNSEEKERS in the midst of a contemporary and vintage style where it aims to be progressive all the while creating a sense of approachability & nostalgia.

The outcomes include a series of illustrations representing the relaxed aspect of the brand, a bank of imagery, printed editorial material that dives deeper into the brand's psychology & a variety of t-shirts.


SUNSEEKERS (cercatori di sole) is an open-ended brand exploration that celebrates creative freedom, open-mindedness & the continuous seek for growth. The brand embraces a very limited set of guidelines & no particular objective, celebrating the work of the community that it creates.

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