(01) BRAND
(02) MOTION
(03) PRODUCT DESIGN
(04) PRINT
The Gravity Crew Kit project explores the intersection of brand identity and physical product design. The goal was to move beyond "standard" merchandise by creating a curated ecosystem of products that feel integral to the crew’s lifestyle. Key highlights include bespoke graphic applications, a focus on durable materials, and a cohesive visual system that ensures the brand is instantly recognizable across all touchpoints.
Focused on "Gravity" motifs, utilizing verticality, bold typography, and industrial textures. Each box is individually numbered and curated for each team member.
