Gravity Team Crew Kit merchandise box with t-shirt, socks, playing cards, dice, patches and stickers

(01) BRAND
(02) MOTION
(03) PRODUCT DESIGN
(04) PRINT

Sub-brand identity and a fully customized internal gift box for a crypto-native market maker.

The Gravity Crew Kit project explores the intersection of brand identity and physical product design. The goal was to move beyond "standard" merchandise by creating a curated ecosystem of products that feel integral to the crew’s lifestyle. Key highlights include bespoke graphic applications, a focus on durable materials, and a cohesive visual system that ensures the brand is instantly recognizable across all touchpoints.

Gravity Team Crew Kit box on a blue background
Close-up of the Gravity Team Crew Kit box with its G logo Stacked Gravity Team Crew Kit boxes with reflections

Focused on "Gravity" motifs, utilizing verticality, bold typography, and industrial textures. Each box is individually numbered and curated for each team member.

Folded black Gravity Team branded jacket
Space Ape patch embroidered on Gravity Team fabric
Gravity Team Sabacc card deck boxes and hexagonal patches
Gravity Team globe sticker on a white surface Gravity Team spaceship badge sticker on a white surface
NEXT PROJECT /
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