Harbour brand poster and drinks menu card with a hand-cut blue splash logomark

(01) BRAND
(02) MOTION
(03) PRINT
(04) STRATEGY

Brand identity proposition for a seaside craft beer taproom.

Love letter to the mythical past and life of the southern English coastline, inspired by its' history and the diverse elements of nature.
Full brand identity work, including a custom logotype, typeface, set of illustrations, packaging & print assets.

Harbour wordmark logo on a cream background
Large hand-drawn lobster illustration with the Harbour wordmark, on blue Person holding a stack of plates wearing a Harbour branded shirt
Small black lobster icon illustration

Combining the element of craft through lino-cut illustrations and hand-written notes with sophisticated colours and sentimental imagery to celebrate the beauty of the English coastline. The brand establishes a clear, unique presence within the taproom market.

Hand holding a Harbour Pale Ale can
Harbour splash logomark sign mounted on an exterior wall Harbour paper carrier bag with the splash logomark
Grid of Harbour brand asset thumbnails
Three circular Harbour badge stickers in blue, green and black
Black-and-white photo of a beer glass on a wooden deck table Harbour Charlestown circular beer coaster
Harbour A-frame sidewalk sign outside a building
Simple Harbour glass icon illustration White t-shirt with a blue mermaid illustration and the Harbour wordmark, hanging on a stone wall
Harbour menu design animation
Harbour branded dish with fish icons
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