Hester craft beer & lounge bar branding over a black-and-white photo of a beer fridge in Plymouth

(01) BRAND
(02) MOTION
(03) PACKAGING
(04) STRATEGY

Stand-alone brand for a craft beer and lounge bar.

Brand identity for a Plymouth-based craft beer bar, celebrating the essence of seaside and the iconic owner of the overarching brewery that created a trailblazing impact on its' history.

Three Hester badge stickers: red and white sun-eye designs and a black diamond mark
Hester 'Respect The Craft' sandwich board sign outside the bar Hester sun-eye icon illustration
Hester brand collateral spread: poster, menu and cards

Bright, impactful identity, packed with a suite of seaside-inspired illustrations and brand assets, celebrating the love for craft. The project included a full brand overhaul, including a creative direction for the interiors, packaging for the line of craft beers and a striking social identity.

Person wearing a Hester branded t-shirt with the sun-eye logo on the back
Repeated Hester wordmark in red on yellow Hester kraft packaging box with 'Respect The Craft' branding and stickers
Hester oval badge, 'Respect From Craft To Staff', with a seahorse illustration Hester 'Seaside Pincher' and 'The Big Stepper' beer badge stickers
Collage of three photos of people wearing Hester branded t-shirts
Hester bar storefront window with the wordmark and an illustrated octopus Hester 'The Big Stepper' Pale Ale can
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