(01) BRAND IDENTITY
(02) PACKAGING

Brand identity and packaging system for a purposeful hydration brand.

IVYH makes hydration for purposeful, everyday living. We created a brand identity rooted in clean Scandinavian minimalism, bringing together clean design, natural wellbeing and a clear commitment to quality.

IVYH sachet stick standing upright IVYH sachet pouring into a glass jar Hand holding an IVYH sachet with motion blur IVYH dropper pouring red liquid into a glass

The packaging system spans individual powder sachets and a tactile presentation box. Carefully selected textured materials give the box a premium feel, while a die-cut dimpled finish in high gloss creates a distinctive focal point. Each flavour is expressed through its own colour, bringing variety to the range while the restrained layout keeps the collection minimal and cohesive.

Three IVYH sachet boxes in pink, yellow and orange
Unfolded IVYH packaging box flat lay with product information
IVYH sachet stick with a flame effect
Three IVYH sachets lined up
IVYH brand guideline spread with wireframe pattern and colour swatches

The accompanying merchandise carries IVYH's minimal, contemporary character into everyday life. From reusable water bottles to wearable pieces, each item extends the identity beyond the packaging and turns the brand into part of the daily hydration ritual.

IVYH branded metal water bottle Person wearing an IVYH branded tote bag
NEXT PROJECT /
Nike