Hand-drawn Nike swoosh outline animation on a black background

(01) BRAND
(02) MOTION
(03) UI & UX
(04) STRATEGY

Campaign video for the release of a unique Air Max 97 colourway.

Blending the busy essence of an urban city with the untamed nature of the jungle to introduce an iconic shoe in a new light.

The NIKE REALTREE 95 release campaign brings focus to the iconic, jungle-inspired Nike Air Max 95 colourway. The campaign celebrates the rugged & adventurous nature of the shoe through fragmented, gritty visuals that strike balance between the chaotic nature of the jungle & the rough edges of an urban landscape.
The campaign includes a short promotional video, capturing the essence of the custom colourway, additional posters & a website concept that displays more information on the shoe & the brand.

Moody urban campaign photo for the Nike Air Max 97 Realtree release

'The Jungle' campaign graphic with jungle canopy imagery and a Nike Air Max 97 silhouette

Nike Air Max 97 Realtree campaign poster over an urban jungle scene

Collage of foliage and Nike Air Max 97 Realtree shoe detail photos

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