NIKE REALTREE 95

The NIKE REALTREE 95 release campaign brings focus to the iconic, jungle-inspired Nike Air Max 95 colourway. The campaign celebrates the rugged & adventurous nature of the shoe through fragmented, gritty visuals that strike balance between the chaotic nature of the jungle & the rough edges of an urban landscape.

PROCESS & OUTCOME

The campaign includes a short promotional video, capturing the essence of the custom colourway, additional posters & a website concept that displays more information on the shoe & the brand.

Blending the busy essence of an urban city with the untamed nature of the jungle to introduce an iconic shoe in a new light.